Meta tags are snippets of text that describe a page's content; they don't appear on the page itself, but only in the page's source code. Meta tags are essential because they tell search engines what a web page is about.
Key Meta Tags for SEO:
- Title Tag: The most crucial tag. Keep it under 60 characters and put your primary keyword first.
- Meta Description: A brief summary of the page (under 160 characters). Write click-worthy copy.
- Robots Meta Tag: Tells search engines whether to index the page or follow its links (e.g.,
index, follow).